Email Campaign: 8 Unique Tips for Successful Email Marketing.
Hello Friends,
In this blog post, I am going to talk about some tips for sending a successful email campaign which is the real worth for successful email marketing.
When you will consider your email campaign as a successful email marketing…..?
Obviously, there could be some parameter in your mind for marking your email campaign as a successful campaign to achieve effective email marketing.
If you send an email campaign to 100 subscribers then you will expect that maximum no. of people should open your email campaign. But it also depends on the standard as if you get 50% and above open rate,
then you can be satisfied with your campaign because when you send emails in bulk then it is a great chance that most of your emails can land in the subscriber’s spam folder as they have different spam filter policies.
But it also depends on the standard as if you get 50% and above open rate then you can be satisfied with your campaign because when you send emails in bulk then it is a great chance that most of your emails can land in the subscriber’s spam folder as they have different spam filter policy.
If you are in a range of 70-90, then you can consider it the best open rate for your email campaigns.
How can we send our Email campaign successfully? or Make a successful email marketing.
These are few very simple steps which need to remember while sending your email campaign, and what will you get
would be a successful email marketing?
Let’s assume you have a subscriber base of 200000 and now you need to send a successful email campaign to your subscribers.
First, for doing a real email marketing select the best ESP(Email service provider) or SMTP as per your budget and choice:
Verify your identity:
This is a very important step in order to send a successful email campaign. Verify your email id and domain.
Please check it out this extensive tutorial for the same….verify email and domain…
Authentic Subscribers list:
An authentic subscriber list is very important to get a successful email campaign rate. It is recommended not to buy the subscribers list from the third party and market until they are not known to you.
So it is the best practice to send the email campaign to your own subscriber’s list.
Proper SMTP configuration:
Mostly you do not need to configure the SMTP as most of the ESP providers use built-in SMTP, But in a case where you are using AWS SES or any other third party SMTP then please make sure the proper configuration of the SMTP server.
Please check it out the reference example of the Gmail SMTP account…..
Import your list:
Before sending the emails you just need to import your list in your ESP account. Make sure you import your list in a properly suggested manner.
Configure Spam and bounce emails:
Most of the users do this mistake most often and thus ended with a result of SMTP account suspension.
So please remember to set your webhook or HTTP/HTTPS endpoint with the SMTP.
This will help you in receiving the spam and bounce notification and you can easily send your emails under the radar of max spam and bounce percentage and thus can avoid the SMTP account suspension. Please go through the below extensive tutorials for more updates on the same.
How to set up the HTTP endpoint…
How to setup spam and bounce with AWS SNS.
List Cleaning:
Almost all ESP offers this facility to clean your list, So do remember to clean your list before you send a new email campaign, This is a best practice to have for a successful email campaign.
Email Template design:
This is really very important steps to designing your email campaign.
Your email template contents can make your email land either in the inbox or spam folder.
Most of the users do all the configuration stated above but they always forget to monitor their email template design and content.
As never use the graphics in your templates, don’t write the word with UPPERCASE letters as this is a spam flag.
So these were the few important clues for sending a successful email campaign.
Note: Before sending the email campaign just check once whether you are listed in any Blacklist.
Conclusion:
In this blog post, you have learned about a few useful tricks for effecting email marketing. It is the fact that not every email marketing user is a technical sound or have any coding or technical knowledge. Most of the email marketing users have their non-technical business and do not know much about email marketing.
So it is a great chance that they may make various mistakes in the starting days while doing email marketing using any ESP and can have a bad experience with it. So in this blog, we are telling you few importing tips which can save you from this type of silly mistake in starting point while setting up your account.
In case of any queries, you can write to us at a5theorys@gmail.com we will get back to you ASAP.
Hope! you would have enjoyed this post ‘Email Campaign: 8 Unique Tips for Successful Email Marketing.‘.
Please feel free to give your important feedbacks in the comment section below.
Have a great time! Sayonara!
