Hello Friends, In this blog post(Difference between transactional email and business email) I am going to let you know about the difference between transactional email and business email.
Inside this blog post(Difference between transactional email and business email), we will explore What is considered a transactional email? Are surveys transactional emails? What’s the difference between email and mail? What are commercial emails? Transactional emails examples
If you are in the field of email marketing or doing some online work involving the email activity as a compulsory part of it, then you must know the difference between transactional email and marketing email or business email.
It is a great help to choose a right email plan using any ESP if it is clear that whether you want to send a transactional email or you want to send marketing email or business email which are usually send in bulk.
Sometimes it happens with the new email marketing user that they purchase a marketing plan to send the transactional email and vice versa is also true.
Transactional email is a single email which is usually sent for either confirmation of your email account or activation of your account on any website or portal. There are many ESP provider by which you can send the transaction email for activation, confirmation, and any other drip emails for step by step instruction.
you would have seen these emails definitely in your mailbox, while you would have ever registered in any website using a form or when you would have created an account on any website for using its service or product.
For example: when you register in any product or service-based website for using the product or service then you would have seen a message like “Your account activation link has been sent to your registered mail id Please click on the link to activate your account”
Emails on any banking transaction is another example for this transaction email, whenever we make any transaction using our bank card or internet banking then or we make any shopping using our bank card then we instantly get a message in our inbox regarding the detail of the transaction. so this type of emails come in the category of transactional email.
Marketing email or business email are those emails which are sent in bulk for promotion of product or service. There are many ESP providers who allow sending emails in bulk.
You would have also seen a lot of marketing emails from several websites especially from an e-commerce website in your inbox, which is also categorized as a promotional email in few mailboxes like Gmail.
This is also the reason that many websites which are not found good based on their content are not allowed to send marketing or business email by most of the ESP as this can create damage to the ESP reputation. But as such website can be allowed to send the transaction email as these are the single email sent to one at a time, and thus does not impact the reputation of ESP.
You should know the clear difference between transactional email and business email as it really helps very much when you go to use any email service provider for shooting your emails. Transaction emails are fired when any transaction activity happens or any event occurs. they are the single email sent on at a time. whereas marketing emails are those emails that are sent in bulk for promoting our company product or service or to send any special notice to any persons.
Using this blog(Difference between transactional email and business email) we have learned What is considered a transactional email? Are surveys transactional emails? What’s the difference between email and mail? What are commercial emails? Types of transactional emails, Transactional email vs marketing email, Transactional vs commercial email, Transactional email providers.
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