Hello Friends, In today’s post(How bad emails impact your email campaign), I will let you know about the impact of bad emails on your email campaign. And the process of EMAIL VERIFICATION to remove all these bad emails from our email list.
First of all, you should understand which is good and which is bad email in a very simple language. Within this blog, we will explore How can I verify an email address? What is email verification? How do I know if an email is real?..|How bad emails impact your email campaign|
….How do you check if an email address exists without sending an email? What are the disadvantages of email marketing? What are the challenges of email? Are email campaigns effective? How do I fix a poor email reputation?|How bad emails impact your email campaign|
Whose domain reputation is good and does not include any of the blacklisted. an email that is capable of delivering the message in the user’s inbox.
And the biggest thing is that a good email will always have a mailbox to receive the email from the sender and will pass an authentic email verification test.
Now the question is that if an email has a mailbox that exists then is it a valid email for sure and will be authorized by the email verification process?
No, it is not completely true as there are two types of emails that are valid for a short period of time one is temporary and another is a disposable email address.
A temporary email address is for a very short time period but when they are generated when they are treated as a valid email address and shortly they are out of existence.
And similarly, disposable email addresses are also another type that is disposed of when the user disposed of them or assigned to others while not used for a long time.
Few disposable email address also provides the service for a premium account but a user can not send bulk email using these disposable email address however the user can bypass the email verification test using these disposable email address.
So it is not always true that if an email address has a mailbox attached to it then it will be a valid email address for sure. So while verifying the email address we need to check various parameters of an email checklist for email verification.
Whose domain is not valid or does not exist. Whose MX(Mail exchange record) does not exist. Free email, disposable email address generated for a short period of time.
A role email address that points to a union or organization and is not fruitful while sending the email campaign for your product or services. an email containing incorrect syntax and will not be authentic using an email verification test
I think the above information was enough to understand the category of bad and good emails.
Now the question is how do these bad emails affect the email campaign or indirectly our invested money in ESP? And can be addressed using the Email Verification Process?
the bad effect of these email addresses is that they increase our spam and bounce % while we send an email campaign using ESP. Most of the ESP has an upper limit of spam and bounce that can we send in one run. The average range is 5% for all the ESP.
So if we cross this limit for the first time or in one run then it could be very dangerous for us because OUR ESP suspends our SMTP and we will not be able to send any more emails.
After SMTP suspension you will be asked the reason for all this happening and you need to provide a detailed explanation for your email list and this high spam and bounce.
And for some SMTP like Amazon SES, it is very hard to make reactivation of your account.
So this becomes the most irritating situation where you can not use your account credit to send your email campaign. You are totally stuck with the loss of your money and time.
And sometimes ESP deactivates your ESP account itself and does not allow you to make the account with the same email ID or IP address.
So you should be very careful while sending your email campaign.
Try to verify your email list or email verification each time when you send the email campaign. and make sure you have configured your spam and bounce hook point to receive the spam and bounce email each time so that they can be removed or stopped from sending the email once again.
You can also go through a few important blog links related to email marketing below:
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We have gone through How can I verify an email address? What is email verification? How do I know if an email is real? How do you check if an email address exists without sending an email? What are the disadvantages of email marketing? What are the challenges of email? Are email campaigns effective? How do I fix a poor email reputation? The moral of this blog post is that we should take bad email lightly as it can badly impact our email campaign|How bad emails impact your email campaign|
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Have a great time! Sayonara!