Hello Friends, In this blog post(Top 3 biggest email marketing mistakes) I will discuss the 3 most dangerous email marketing mistakes that you never must have while doing email marketing using any email service provider. As we all know it is very hard to get a successful email campaign in terms of final sales through email marketing.
Within this blog(Top 3 biggest email marketing mistakes), we will cover What email marketing mistakes should be avoided? What are the disadvantages of email marketing? What is the success rate of email marketing? Top email marketing mistakes, Pitfalls of email campaigns, Power of email marketing, Bad email marketing examples, Leave a comment email marketing, Marketing mistakes to avoid.
Because even we do everything perfectly to send a nice email campaign still it is finally the customer’s mind which will decide whether to purchase our product or not. So it is very necessary not to make a blunder or email marketing mistakes at our end that can cause even shutdown to our ESP plan along with our sent email campaign and thus indirectly we lose our business and also important time.
And in a case, if we are working for a third-party client then we can also lose their trust. So it becomes very important to run the email campaign in a very appropriate manner with all important rules and regulations without making serious email marketing mistakes.
There will many email marketing victim who has the worst experience with their chosen ESP while doing email marketing. As I have been here for more than two years in this field so as per my experience I can tell you many facts about email marketing users and their problems and email marketing mistakes(Top 3 biggest email marketing mistakes).
As for example, there are lots of case when a user gets an SMTP suspension at the very first time and thus lost their scheduled email campaign too which was supposed to send. And if it was regarding the very next day offer or invitation then it was a big loss for you as a result of these email marketing mistakes.
And while doing the email marketing this could be the worst thing that can happen with you and at the extreme, the same ESP or SMTP provider will not allow to make you another account with the same details and domain credentials.
Why a user reaches up to this situation? What email marketing mistakes are responsible for this situation?
If we talk very general then this is a fact that 95% of email marketing users are not technology familiar, I mean to say they are just simply a business owner who wants to promote their business and want to sell their product or services.
So to use this email marketing they just simply purchase an ESP plan and make their account and verify their email address. It is fine till now as they would not have made any email marketing mistakes but after this point, there are several important small configurations which they must need to complete before sending any email campaign.
Even ESP company have proper documentation and their support team alert and up to date for setting up your account. But as I said the user is not from a technical background so they understand little and do the wrong configuration into their ESP account or does an email marketing mistakes. and the facts is this that they do not actually understand the impact of whatever they usually do. And ultimately, at last, they are slipped into serious trouble sometimes.
But most of the user starts sending an email campaign with half configured account or improper account and then after click on sending button they stuck into the problem by making such email marketing mistakes and then they write an email to support team.
But sometimes it becomes too late. As in the case if amazon SES account got suspended then it is very hard to reactivate the account. and will be an unnecessary time and money wastage for you.
There are various small email marketing mistakes in the whole email sending process but I am explaining the top 3 biggest email marketing mistakes which if you avoid then you can not enter into serious trouble which is not recoverable.
1. Domain Verification: Top 3 biggest email marketing mistakes
This is the very first email marketing mistakes which can cause the suspension to your SMTP server as a result of high spam and bounce email rate. Most of the users forget to do the domain verification as they don’t understand this process. Usually, they just shot their email campaign just after the email verification process.
But they forget to make the domain verification at least for the first two-shot of an email campaign and in case if the user gets to cross the allowed benchmark of spam and bounce email then it is very high chance to get an email suspension.
So just avoid this email marketing mistakes just verify your domain by putting the SPF and DKIM record to your domain hosting site though you can also read the tutorial for the same as every ESP have their own tutorial to setup whole account you need to be careful to follow it step by step.
And if you are unable to do this then you can easily take the help of support team to set up your email account properly in a case if you not from a technical background and ability to make setup of your own account.
2. Third-Party email list or purchased email list: Top 3 biggest email marketing mistakes
The email marketing mistakes is not to choose or use a third-party email list, though the mistake is to forget the email cleaning process before sending an email campaign each time.
If a new business runner wants to grow his/her business then they obviously use the third party or purchased email list to send their email campaign. But the problem is generated when they do not clean their email list or shot their email list directly and got lots of spam and bounce percentage at the very first time and crossed the boundary of limit and get an SMTP suspension.
So you must always remember to clean your email list before sending the email campaign each time. you should also clean your own subscriber list too as sometimes it becomes too old or can have some temporary or disposable email address. We must keep on repeating such a procedure to avoid email marketing mistakes.
3. Web-hook for spam and bounce: Top 3 biggest email marketing mistakes
This is very important to configure as this can save us sometimes when the upper email marketing mistakes do not have a major impact. But if this webhook point will not be configured then we will definitely get a suspension in 4-5 email campaign sending as we will easily cross the spam and bounce email boundary. These are the hook point which helps to get the details of spam and bounce emails in our ESP GUI or dashboard from our SMTP server.
Usually, there is 3-5% of average spam and bounce emails allowed to send per email campaign. The rate depends on the nature of ESP, but we can consider a standard rate of 5%. If we will configure the webhook endpoint then we will be able to reduce the spam and bounce email in each email campaign sending as these emails will be blocked by the system and no email will be sent to these email addresses.
All the ESP have their own process to configure the webhook endpoint to get the detail of spam and bounce email. you just need to set the https endpoint to your SMTP account. I will suggest following the tutorial given by ESP for the same in order to avoid this email marketing mistakes.
When email marketing is very beneficial in terms of earning the profit then we should do it with a serious mindset and proper procedure to avoid the blunder or serious email marketing mistakes(Top 3 biggest email marketing mistakes). Email marketing is not limited to just sending emails to some email list. However, is all about sending the email campaign with proper planning and account configuration to make it successful at the end and thus earn some profit in terms of sale. So just make sure you are done with full account configuration before shooting any email campaign.
Using this blog post(Top 3 biggest email marketing mistakes) we have gone through What email marketing mistakes should be avoided? What are the disadvantages of email marketing? What is the success rate of email marketing? Top email marketing mistakes, Pitfalls of email campaigns, Power of email marketing, Bad email marketing examples, Leave a comment email marketing, Marketing mistakes to avoid.
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